‘’Strategy 2015 and programming successes
Over the last year, we made headway toward achieving our 2015 objectives. CBC/Radio-Canada produced 31 signature events − far surpassing our original goal of 20 a year. Among these were projects such as 8th Fire, an innovative, collaborative, multi-platform series about aboriginal Canadians that aired on both CBC and Radio-Canada.
Our programming line-up in the heart of primetime television is virtually 100 per cent Canadian during the regular television season. Overall, on CBC, we now broadcast 82 per cent Canadian programming during prime time, and for Télévision de Radio-Canada we’re now up to 93 per cent in prime time.
In January 2012, CBC Television had the best launch of its history with new shows such as Arctic Air and Mr. D. Five shows pulled in audiences of more than a million viewers including Dragons Den, Marketplace and Republic of Doyle. Télévision de Radio-Canada also continues to have great success, with shows like Les enfants de la télé, Tout le monde en parle, Enquête and Les Parent drawing more than a millionviewers.
CBC Radio has increased its audience share by 1.5 share points in five years with new shows like This is That, Type A and Recivilization. Radio de Radio-Canada numbers remained strong with new shows like Histoire d’objets and the literary program Plus on est de fous, plus on lit. CBC.ca’s online audience saw further growth, reaching an average of 6.2 million monthly unique visitors, while Radio-Canada.ca continued to break new ground with webdocs like Le bruit des mots.
Behind all these numbers is the tremendous financial benefit of Canadians’ investment in CBC/Radio-Canada. Last year we invested $704 million in Canadian programs –much more than the $512 million invested by all the major private conventional broadcasters combined. That investment supports Canadians in communities across the country. The benefits are already being felt as we shoot new episodes of Republic of Doyle in St. Johns, Arctic Air in Vancouver and Yellowknife, Heartland in Calgary, and Mr. D in Halifax as well as new productions liked Cracked in Toronto, Adam et Ève and Unité 9 in Montreal. You’ll see the results of our work starting this Fall, butcommunities are reaping the benefits today.’’
For more information about the CBC’s Strategy 2015, visit their website at: http://cbc.radio-canada.ca/en/explore/strategies/strategy-2015/